Google's September 2026 spam update took nearly two weeks

Google's September 2026 spam update, which began on 24 September, took 13 days and 16 hours to roll out globally — far longer than the August 2026 spam update at roughly 2 days and 16 hours. Google did not disclose why it took longer or the specific ranking signals involved.

• Rollout lasted 13 days and 16 hours, finishing around 8 October 2026
• August 2026 spam update took roughly 2 days and 16 hours
• Update was global, covering all languages and locations
• Google did not explain the duration or disclose ranking signals