Amex unveils Intent Intelligence Framework to secure AI agent purchases

American Express introduced the Intent Intelligence Framework, designed to capture and authenticate a customer's purchase intent before an AI agent completes a transaction. It includes a Create Intent API, an Intent ID and a Proof of Intent Token, plus digital payment credentials instead of the card number.

• Create Intent API captures the customer's instructions, merchant, budget and preferences
• Intent ID and Proof of Intent Token verify intent and replace the card number
• 66% of surveyed US consumers would use AI agents to find the best price
• Amex aims to make the framework an industry standard for agentic commerce