OpenAI may bring back Sora as a tool for film professionals

OpenAI is reportedly in talks with a startup co-founded by Hollywood producer Jeffrey Katzenberg, former Sora research lead Bill Peebles and ex-Dropbox CFO Sujay Jaswa to get access to Sora and sell software and services for the film industry. If the deal goes through, Sora would return mainly as a professional tool rather than a service open to everyone, and it is unclear whether OpenAI will share the model's weights.

• Startup co-founded by Katzenberg, Peebles and Jaswa
• Sora was discontinued in March 2026 over costs and weak revenue
• Model would return as a film-industry tool, not for everyone
• Unclear whether OpenAI will share the model's weights