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GamingOctober 13, 2026, 02:16

Xbox CEO Asha Sharma: we'll build new IP, but bet on biggest franchises

At an internal Xbox town hall, CEO Asha Sharma said the company will keep backing its biggest franchises (Fallout, Call of Duty, Candy Crush, World of Warcraft) while also creating enduring new IP. She warned Xbox won't survive by relying only on the past.

Xbox CEO Asha Sharma: we'll build new IP, but bet on biggest franchises
#Xbox#Microsoft#Activision
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