Xbox CEO Asha Sharma briefs staff on consoles, Helix and the future
At an internal town hall, Xbox CEO Asha Sharma said the business has returned to growth after steep declines and that Gen-10, codenamed Helix, will be a "family of devices" rather than a single console. She also outlined plans to grow Battle.net and simplify publishing on Xbox.
- Xbox returned to growth, with metrics 2–3x higher than the previous low
- Gen-10 Helix will be a "family of devices," not one console
- Positive brand sentiment for Xbox rose 30% over the past year
- Xbox PC is the No. 1 PC gaming storefront in China
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