Amazon shuffles Alexa leadership after high-end tablet launch

Amazon confirmed a leadership change in its Alexa division: Daniel Rausch, a 17-year Amazon veteran and VP of Alexa and Echo, will leave the role next month and return in another capacity in 2027. Aidan Marcuss, currently VP of Fire TV, advertising and the Amazon appstore, will take over.

• Daniel Rausch will step down as VP of Alexa and Echo next month
• Aidan Marcuss joined Amazon from Microsoft in early 2025
• Alexa+ is included in $139/year Prime or costs $20 monthly
• The shuffle came a day after Amazon announced its first Alexa tablets