Amazon's Fire TV gets Alexa+ upgrades and a revamped mobile app

Starting in November, Fire TV users in the US will get new Alexa+ experiences on their TV interface and mobile app. The assistant gains reasoning capabilities to answer complex questions using subscriptions, watch history and current events, and can add titles to watchlists from links and photos.

• Alexa+ on Fire TV arrives in the US in November, elsewhere in early 2026
• The assistant draws on subscriptions, watch history and real-world events
• Users can add titles to their watchlist via links and uploaded photos
• Fire TV aggregates live content from 40+ apps and cloud gaming from Xbox, Luna and GeForce NOW