Shopify Adds Gemini to Agentic Storefronts With In-Chat Checkout

Shopify has added Google's Gemini app to its Agentic Storefronts initiative, enabling in-chat checkout for eligible US stores. Shopify-powered direct checkout is on by default in Gemini and Google AI Mode, letting shoppers complete a purchase without visiting the merchant's site; the channel runs through Google Merchant Center integration and merchants can disable in-chat checkout.

• Gemini joins ChatGPT, Copilot and Google AI Mode in Shopify's Agentic Commerce strategy
• Shopify-powered direct checkout is enabled by default for eligible US stores
• The channel relies on Google Merchant Center integration for discovery and checkout
• Merchants can disable in-chat checkout, sending shoppers back to their website