Xbox and PlayStation US Sales Sink as Average Console Prices Hit Record Highs

Circana data shows Xbox hardware unit sales in the US fell 33% year over year in 2026 through August, while PlayStation units dropped 25%. Average prices hit record highs of $529 for Xbox (+26%) and $597 for PlayStation (+20%). August hardware sales fell 15% to 559,000 units, the lowest since 2013.

• Xbox US sales fell 33% in 2026, PlayStation down 25%
• Average Xbox price rose to $529, PlayStation to $597
• August console sales dropped 15% to 559,000 units
• Switch 2 remains the best-selling console of 2026