Switch 2 Leads Sales as US Gaming Hardware Spend Falls 11% in 2026

Circana reports US gaming hardware spending fell 11% year to date in 2026, from $2.856 billion to $2.543 billion. Content spending dropped 10% YoY in August but only 2% year to date. Switch 2 remains the best-selling console by units and dollar spend.

• US gaming hardware spend: $2.543 billion in 2026 vs $2.856 billion a year earlier
• August 2026 content spending down 10% YoY, year-to-date down 2%
• Console content fell 7% in August; PC content rose 13%, subscriptions 3%
• Switch 2 topped US console sales by units and revenue in August and 2026 YTD