US Video Game Hardware Sales Just Had Their Worst August In 13 Years
US console hardware sales fell 15% year-over-year in August 2026 to 559,000 units, the lowest August total since 2013. Average hardware prices rose from $476 in 2025 to $541 in 2026, with PlayStation sales down 11%, Xbox down 31% and Nintendo down 15%.
- US console sales hit 559,000 units in August, the lowest since 2013
- Average console price rose from $476 in 2025 to $541 in 2026
- Xbox unit sales fell 31%, PlayStation 11%, Nintendo 15% year-over-year
- Content spending dropped 10% to $3.8B, while PC gaming spending grew 13%
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Gaming