McDonald's sued over dynamic AI pricing in the US
A proposed class-action antitrust lawsuit accuses McDonald's and its franchisees of coordinating prices recommended by an AI algorithm at roughly 14,000 US restaurants since 2019. McDonald's denies the claims, saying AI does not set prices and franchisees decide their own menu prices.
- Lawsuit covers about 14,000 McDonald's restaurants in the US
- AI algorithm weighs local demand and willingness to pay
- McDonald's says AI only suggests prices; franchisees decide
- Suit seeks damages for potentially millions of consumers
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