McDonald's tests ads on digital menu boards in US restaurants

McDonald's is piloting third-party advertising on digital menu boards at select company-owned US restaurants. Ads appear after customers place their orders while they wait for food. The chain has over 13,700 US locations and serves about 26 million people daily.

• Pilot runs at select company-owned McDonald's restaurants
• Ads shown after ordering while customers wait for food
• Over 13,700 US locations, about 26 million daily customers
• McKinsey: retail media drives 3–10% of grocers' profit