EU Launches Action Against 10 Gaming Companies Over 'Dark Patterns'

European consumer protection authorities, coordinated by the European Commission, have launched action against 10 gaming companies including Activision Blizzard, Ubisoft, Riot Games and Mojang. They are accused of manipulative in-game currency schemes that push players, especially minors, to overspend and lose track of real-world spending.

• Targets include Activision Blizzard, Ubisoft, Riot Games, Mojang, King, Supercell, Crytek, InnoGames, Plarium and PLR Worldwide
• Concerns include currency bundles that don't match item prices and insufficient parental controls
• The Italian Competition Authority leads the action under European Commission coordination
• Fortnite will let players buy exact V-Bucks amounts from October 14, but not on PlayStation