IRDAI proposes ban on dark patterns on insurer websites

India's insurance regulator IRDAI has proposed prohibiting dark patterns on insurance websites, including requiring personal data before users can see product features and pricing. The consultation paper also calls for publicly tracking dark patterns and disclosing commissions.

• Ban on demanding personal data before showing prices and policy terms
• Standardised one-page information sheets and FAQs for insurance products
• Public tracking of dark patterns and disclosure of commissions
• Mandatory commission disclosure for policies above Rs 50 crore