Meta tests Reels-first Facebook experience in India

Meta has begun testing a new Facebook UX in India that sends some users straight into full-screen video when they open the app, putting Reels front and center. The classic feed remains available as a second tab, and users can opt out. India is Facebook's largest market with over 400 million users.

• Test launched in India; classic feed stays as a second tab
• Users can opt out and return to a Feed-first experience
• Facebook's audience in India exceeds 400 million users
• Meta plans to explore bringing the UX to the U.S. next year