Instagram adds AI assistant to Edits for Reels analytics

Meta added a conversational AI assistant to its Edits app that analyzes views, likes, shares and retention and suggests video concepts, hooks, captions and scripts. The feature is free within standard usage limits and available only in the U.S., with no expansion date announced.

• Assistant analyzes account views, likes, shares and retention
• Suggests video concepts, hooks, captions and scripts
• Free within standard limits; more prompts via Meta One
• Currently available only in the U.S.