Italian PM Meloni files to trademark her voice against AI deepfakes

Giorgia Meloni has applied to the EUIPO to trademark her voice as protection against AI deepfakes. The filing includes a four-second recording in which she says "Io sono Giorgia" twice. Matthew McConaughey and Taylor Swift have made similar moves.

• Application filed with EUIPO on Monday and confirmed by the PM's office
• Filing includes a 4-second clip of "Io sono Giorgia" said twice
• In 2024 Meloni sought €100,000 in damages over deepfake porn
• In August 80+ UK performers urged a legal right to own one's voice