Ford Gave Up Over 150,000 Sales to Build Its New Budget EV

Ford discontinued the Escape and Lincoln Corsair to free up its Louisville plant for the new $30,000 Fathom electric pickup. Sales of the two crossovers have dropped by roughly 100,000 units this year, and the gap could reach 160,000 by the time the new platform launches.

• Escape and Corsair once sold 133,000 a year; leftover stock moved just 37,000
• Bronco Sport rose only 2.9% and Explorer 18%, not enough to offset the loss
• An aluminum supplier fire and the trade war limited F-Series production
• Ford is betting on the $30,000 Fathom electric pickup on a new platform