Ford's $28,350 Fathom EV pickup production launch faces uncertainty

Ford plans to start selling its Fathom electric pickup in early 2027, starting at $28,350. CEO Jim Farley admitted that launching the UEV platform at scale, at cost and on time will be a major challenge.

• Fathom starts at $28,350, with sales expected in early 2027
• Ford is investing $5 billion in the Louisville plant and Michigan battery park
• Ford aims to sell 100,000 Fathoms in the first year
• The UEV platform targets a 20% cost advantage over BYD