Ford's $30,000 Fathom EV Pickup Targets 2027 Launch

Ford plans to launch the Fathom, an affordable electric pickup starting under $30,000, in 2027 at its Louisville Assembly Plant. CEO Jim Farley admitted that launching it "at scale, at cost, on time" will be a major challenge. Engineers benchmarked BYD vehicles and found a 20% battery cost advantage.

• Fathom starts under $30,000, with production planned for 2027
• Retooling the Louisville plant will cost more than $2 billion
• Total Ford investment reaches $5 billion including BlueOval Battery Park
• Ford engineers found a 20% battery cost advantage in BYD vehicles