Zynga nearly acquired Supercell for $400m in 2012, deal collapsed after OMGPop failure
Zynga founder Mark Pincus said on the Deconstructor of Fun podcast that he and Supercell CEO Ilkka Paananen agreed on a $400 million all-cash acquisition in 2012. Zynga's board blocked the deal after the failed $180 million OMGPop purchase; a year later Supercell posted $500 million in net profit.
- Pincus and Paananen agreed on a $400m all-cash Supercell deal in 2012
- Zynga's board refused after OMGPop, bought for $180m, closed within 18 months
- A year after the collapsed deal Supercell made $500m in net profit
- Pincus called the decision a mistake and criticised the industry's lack of vision
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