YouTube lets creators react live to others' videos and keep live ad revenue

YouTube is expanding Watch With: creators can react live to any eligible long-form video or livestream and keep the live ad revenue and fan funding. Original creators get attribution, view credit in YouTube Studio, and control over which videos can be reacted to. Rollout begins later this year.

• Reactions start via a "React live" button on eligible long-form videos or livestreams
• Live ad revenue and fan funding go to the reacting creator
• Original creators get attribution and view credit in YouTube Studio
• Over 600 million logged-in viewers watched live content daily in August 2026