Meta pivots smart glasses push toward privacy at Connect

At Connect, Meta unveiled a third generation of Ray-Ban AI glasses, new frames, and its first camera-less model, Ray-Ban Audio. The company also announced Private Processing for on-device data protection and tapped Kylie Jenner and Blackpink's Lisa for marketing.

• Ray-Ban Audio is Meta's first camera-less smart glasses
• Private Processing encrypts queries and masks IP addresses
• Kylie Jenner and Blackpink's Lisa front the marketing push
• Meta is the largest player in the smart glasses market