Booking.com expands pricing freedom for EEA partners under DMA

Booking.com rolled out new Digital Markets Act measures letting EEA accommodation partners freely set prices and conditions on and off the platform. It updated Extranet and Partner Hub tools, added a DMA compliance FAQ, and stopped using external price signals for Booking Sponsored Benefit eligibility.

• EEA properties can freely set prices and conditions on and off Booking.com
• External price signals no longer determine Booking Sponsored Benefit eligibility
• Extranet and Partner Hub tools updated, plus a new DMA compliance FAQ
• Contractual parity requirements were already removed in 2024