Google Warns DMA Search Changes Could Reshape Visibility for European Businesses

Google said EU search changes to comply with the Digital Markets Act have caused the largest quality drop in 29 years. The changes affect hotels, flights, and restaurants, strengthening intermediary services at the expense of local businesses; search outside the EU is unchanged.

• Google calls EU search changes largest quality drop in 29 years
• Changes affect hotels, flights, restaurants, boosting intermediaries
• Some features removed, including real-time prices
• In July 2026 the EU fined Google €460 million under DMA