McDonald's launches ad network across app and restaurants

McDonald's announced the McDonald's Media Network, an advertising business placing third-party ads across its app, menu boards, drive-thru screens and self-order kiosks. A pilot is running in 450 U.S. restaurants, with the company aiming to grow the network into a $1 billion business.

• Ads will appear on menu boards, drive-thru screens and self-order kiosks
• Pilot launched across 450 U.S. company-owned restaurants
• McDonald's aims to grow the network into a $1 billion business
• Loyalty program has more than 220 million members