Google Search Console Platform Properties Bring Social and Video Data Into Search Reporting

Google introduced 'platform properties' in Search Console: verified Instagram, TikTok, X, and YouTube accounts can be tracked as separate resources. Performance, Insights, and Achievements reports show clicks, impressions, CTR, and queries for which content appears in Search, Discover, and News.

• Each account is added and verified separately as a property
• Three reports available: Performance, Insights, and Achievements
• Data appears days after verification; history is not backfilled
• Only Google visibility is shown, not in-platform statistics