Higher iPhone prices boost Apple's India share toward 10%
Demand for the iPhone 18 Pro in India is nearly 20% higher than for the iPhone 17 Pro a year earlier, despite a price equivalent to $1,700. Counterpoint expects Apple's volume share to reach 10% in 2026, up from 4% in 2022, helped by zero-interest installment plans.
- iPhone 18 Pro demand in India is nearly 20% above iPhone 17 Pro a year ago
- Counterpoint sees Apple's India share hitting 10% in 2026, up from 4% in 2022
- Base iPhone 18 Pro price in India equals about $1,700
- Zero-interest installments let buyers pay under 10% per month for a year
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