US Hybrid Sales Hit Record 16.3% Market Share as Kia and Subaru Surge

Hybrids reached a record 16.3% of the US market, according to Cox Automotive. Toyota still leads with 44% share, but Kia grew 130% year-over-year and Subaru 140%.

• Hybrids hit a record 16.3% of the US market
• Toyota holds 44% share but slipped 4% year-over-year
• Kia hybrid sales jumped 130% on the new Telluride Hybrid
• Subaru grew 140% after launching Forester and Crosstrek hybrids