AI shopping passes 50% of US consumers for the first time, NIQ says

Some 51% of US consumers used at least one AI tool to shop in the past month, NIQ's Agentic Commerce Tracker shows — the first time the share has topped 50%. Product recommendations (20%) and AI personal shopping assistants (16%) were the most common uses.

• 51% of US consumers used an AI tool to shop in the past month
• Product recommendations are the top use case at 20% of consumers
• AI personal shopping assistants are used by 16% of respondents
• NIQ surveys about 500 US consumers monthly for the tracker