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AISeptember 24, 2026, 21:45

Booking.com says it regrets building AI tools it could have bought

Booking.com chief business officer James Waters said at HumanX in Amsterdam that the company built AI orchestrations it now wishes it had bought off the shelf, since frontier labs later shipped the same capabilities. He said 89% of people want to use AI to research travel, but only 6% trust it to make decisions.

Booking.com says it regrets building AI tools it could have bought
#Booking.com#Diageo#ChatGPT
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