YouTube launches Custom Feeds to let users steer the algorithm with AI

At its Made on YouTube event, Google introduced a Custom Feeds button: users type a natural-language request and LLMs build a personalized homepage. The feature will roll out soon to all US users on mobile, desktop, and TV.

• Custom Feeds builds a homepage from a text prompt using LLMs
• Rolling out soon to all US users on mobile, desktop, and TV
• Users can save multiple feeds; the standard homepage stays under All
• YouTube expanded its Ask YouTube tool for product shopping questions