Microsoft Patents In-Game Ads That Play While You're Gaming

Microsoft published a patent application for an "ad credit" system that inserts video or static ads into games at opportune moments like boss fights, loading screens and cutscene transitions. The system uses game engine signals and a reset timer between ads; no rollout has been confirmed.

• Patent describes pausing gameplay to serve video or static ads
• Ad timing is chosen via engine signals: boss fights, loading screens, cutscenes
• A timer resets after each ad before the next signal search
• Likely aimed at free-to-play titles on Xbox and PC