OpenAI ramps up sponsored Instagram posts promoting ChatGPT
HypeAuditor data shows OpenAI's sponsored Instagram posts promoting ChatGPT doubled from 61 in June to 122 in July, then rose to 141 in August. The company is expanding creator marketing as AI safety concerns grow.
- 61 sponsored Instagram posts in June
- 122 posts in July, doubling month over month
- 141 posts in August
- OpenAI leans on influencers to attract new users
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