UK regulator toughens Google choice screen proposals as AI assistants rise

The CMA published strengthened proposals requiring Google to include AI assistants like ChatGPT on its Android and Chrome choice screens, provided they meet technical and security criteria. Providers must clearly attribute publisher content. Comments are due by October 9, with a final decision expected by the end of the year.

• CMA wants AI assistants added to Google's Android and Chrome search choice screens
• Google would offer a choice at phone setup and prompt users annually to pick a default
• Providers on the screens must clearly attribute publisher content
• Comments are due by October 9, with a final decision expected by year-end