Rockstar Takes Over Miami With Airlifted GTA 6 'Welcome to Vice City' Sign
Rockstar Games and Take-Two have launched a GTA 6 marketing campaign in Miami, airlifting giant letters onto the Kaseya Center to spell out 'Welcome to Vice City.' The campaign is valued at nearly $1 million for Miami-Dade County, with funds going toward developing land behind the stadium. A 34-song album, GTA 6: The Album, was also announced for November 19, the game's release date.
- Giant GTA 6 letters are being airlifted onto Miami's Kaseya Center
- Campaign valued at nearly $1 million for Miami-Dade County
- GTA 6: The Album features 34 songs and launches November 19
- County sheriff criticized the campaign for glorifying crime
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