Indus Appstore and Eloelo urge India to control digital goods distribution

Speaking at TechSparks, executives from Indus Appstore and Eloelo said India needs its own digital goods marketplace and control over the distribution layer. They blamed Google and Apple monopolies and 15–30% billing commissions for making low-priced digital products unviable.

• Indus Appstore named three layers to control: distribution, billing and data
• App store commissions of 15–30% make cheap digital goods unviable
• Eloelo: AI picks microdramas before filming and personalises viewing
• Indus aims to cut the commission burden on developers