Indus Appstore rebrands as PhonePe Appstore

PhonePe renamed its Android marketplace from Indus Appstore to PhonePe Appstore and added digital goods such as gift cards and top-ups. A browser-based store at phonepeappstore.com is now live, and the store is available on 200 million devices, largely via OEM pre-installation.

• Store reaches 200 million devices, mostly via OEM pre-installation
• Gift cards and top-ups added; in-game purchases coming next
• Browser-based store launched at phonepeappstore.com
• Commission rates and revenue-sharing terms undisclosed