Ford Fathom pricing to stretch into the 'high $30,000 range'

Ford says its Fathom electric pickup, starting at $28,350, will offer trims up to the "high $30,000 range" while staying below $40,000. Pre-orders open early next year with deliveries slated for late 2027, and Ford sees subscriptions as a key upsell opportunity.

• Fathom starts at $28,350; higher trims reach the "high $30,000 range"
• Every version will stay under $40,000
• Pre-orders open early 2027, first deliveries in late 2027
• Ford already has 1.7 million subscription customers, up 40% year over year