Analyst: Gears of War: E-Day Xbox exclusivity didn't help console sales
Circana analyst Mat Piscatella said making Gears of War: E-Day an Xbox console exclusive did not boost Xbox Series X|S sales. UK Xbox sales fell 22% in October, with no uplift in the US. The game sold 62k copies on Xbox versus 1.7 million Game Pass players.
- UK Xbox sales dropped 22% in October, per Nielsen IQ data
- Gears of War: E-Day sold 62k copies versus 1.7M Game Pass players
- PS5 sales rose in September 2026 on the back of Marvel's Wolverine
- Piscatella sees no positive impact from Xbox's new programs
Read next
Gaming