Gears of War: E-Day Launches as Xbox Exclusive, Its Success May Shape Brand's Future

Gears of War: E-Day is out today as an Xbox console exclusive, deliberately kept off PlayStation. Whether the release succeeds could dictate the brand's entire future.

• Gears of War: E-Day launched today as an Xbox exclusive
• The game was deliberately kept off PlayStation
• Its performance could shape the future of the Xbox brand