Time and Mobian launch invisible ads aimed at AI agents

Time became the first publisher to run ads visible only to AI agents, placing campaigns for Ally Bank and Project Management Institute on Time.com in August in partnership with ad tech startup Mobian. Since the debut, Time has held over 30 meetings with brands about similar agent-targeted ads, and several new advertisers are launching them now.

• Ads for AI agents first appeared on Time.com in August
• Campaigns were built for Ally Bank and Project Management Institute
• New York-based ad tech startup Mobian developed the ads
• Time has held over 30 meetings with brands about such ads