Google expands AI Mode ads to 10 countries, launches multiturn ads in the U.S.

Google is rolling out ads in AI Mode to 10 more countries, including Australia, Canada, India and Singapore, and has launched multiturn ads in the U.S. that appear in follow-up queries. Ads are labeled "Sponsored" and use existing Search, Shopping and Performance Max campaigns at no extra cost; Brazil, Mexico and the U.K. are planned for Q4 2026.

• AI Mode ads now live in 10 new countries, including India and Canada
• Multiturn ads in follow-up AI Mode queries launched in the U.S.
• Brazil, Mexico and the U.K. to get AI Mode ads in Q4 2026
• Ads are labeled "Sponsored" and need no separate campaigns