Meta faces growing scrutiny over scam ads in US, Europe and Asia

Rhode Island's attorney general sued Meta, alleging scam ads generated up to 10% of its 2024 revenue, about $16 billion. Poland has asked the European Commission to fine Meta €250 million, while Thailand will require advertiser identity verification under a "No ID, No Ads" policy from November 1, 2026.

• Rhode Island lawsuit: scam ads may have brought Meta about $16 billion, 10% of 2024 revenue
• Poland seeks a €250 million EU fine against Meta over fraudulent advertising
• Thailand's "No ID, No Ads" rule takes effect November 1, 2026, requiring ID or facial verification
• Meta's own staff estimated its platforms play a part in a third of successful US scams