Instagram tests long-form Features without a monetization plan

Instagram is testing Features, a long-form video format of up to 90 minutes, with a small group of creators in the US and Brazil. Head Adam Mosseri acknowledged the platform has no payment mechanism yet and said it is exploring options to pay long-form creators.

• Features allows videos up to 90 minutes versus Reels' 20-minute cap
• The test covers a small group of creators in the US and Brazil
• Mosseri: pre-roll and mid-roll ads would hurt user experience
• Meta retired its ad revenue-sharing model in 2024