Samsung brand value tops $100 billion for the first time

Interbrand's 2026 Best Global Brands survey values Samsung Electronics at $105.2 billion, up 16% year over year, keeping it fifth worldwide for a seventh straight year. Hyundai Motor rose to fourth among auto brands with a $25 billion valuation.

• Samsung brand valued at $105.2 billion, up 16% year over year
• Samsung remains the only Asian company in the top five since 2020
• Hyundai ranks 29th overall with a $25 billion brand
• Hyundai enters the auto brand top four for the first time