US visitors get 3x more high-risk tracking than EU, test of 200 sites finds
Loading 200 popular sites from servers in Virginia and Frankfurt showed US visitors receive 12.6 high-risk tracking requests on average versus 3.8 in Germany, and 13.2 third-party cookies versus 3.1. Cookie banners appeared on 24 sites for the US visit and 45 for the EU visit.
- Virginia: 106.1 third-party requests vs 60.7 in Frankfurt
- High-risk tracking: 12.6 requests in US vs 3.8 in EU
- Third-party cookies: 13.2 in US vs 3.1 in Germany
- 21 sites showed a cookie banner only to the Frankfurt visitor
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