F1 CEO eyes long-term extension of Apple TV deal beyond 2030

Liberty Media and Formula 1 intend to see their five-year Apple TV partnership through and hope to extend it past 2030. The exclusive U.S. rights deal is reportedly worth $140–160 million annually, up from about $90 million under ESPN.

• Apple's exclusive U.S. F1 rights run from the 2026 through 2030 seasons
• The deal is reportedly worth $140–160 million a year vs about $90 million for ESPN
• F1 reported a 13% year-over-year rise in total U.S. viewing hours
• Netflix and IMAX also aired select F1 races in the U.S.