From cheap tool to premium subscription: app price hikes explained

Ars Technica examined how owners of long-standing apps raise prices for loyal users. Evernote went from $70 to $130 per year after Bending Spoons acquired it, then to $250; a Plex lifetime pass rose from $75 in 2012 to $250.

• Evernote rose from $70 to $130 per year, then to $250
• Bending Spoons ran over 200 pricing experiments from 2023 to 2025
• Plex lifetime pass rose from $75 in 2012 to $250
• Inkdrop doubled its price from $5 to $10 per month in 2024